Research Catalog

Social responsibility in marketing : a proactive and profitable marketing management strategy

Title
Social responsibility in marketing : a proactive and profitable marketing management strategy / A. Coskun Samli.
Author
Samli, A. Coskun.
Publication
Westport, Conn. : Quorum Books, 1992.

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Details

Description
198 p. : ill.; 22 cm.
Subject
  • Marketing > Management
  • Marketing > Social aspects
  • Green marketing > Management
  • Social responsibility of business
Bibliography (note)
  • Includes bibliographical references (p. [187]-194) and index.
Call Number
JBD 92-1470
ISBN
0899306284 (alk. paper)
LCCN
92009810
OCLC
  • 25508991
  • NYPG93-B8652
Author
Samli, A. Coskun.
Title
Social responsibility in marketing : a proactive and profitable marketing management strategy / A. Coskun Samli.
Imprint
Westport, Conn. : Quorum Books, 1992.
Bibliography
Includes bibliographical references (p. [187]-194) and index.
Research Call Number
JBD 92-1470
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