Research Catalog

Focus group interviews : a reader

Title
Focus group interviews : a reader / [edited by] Thomas J. Hayes, Carol B. Tatham.
Publication
Chicago, Ill. : American Marketing Association, c1989.

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Details

Additional Authors
  • Hayes, Thomas J.
  • Tatham, Carol B.
Description
ix, 125 p. : ill.; 28 cm.
Subject
  • Interviewing in marketing research
  • Focus groups
Bibliography (note)
  • Includes bibliographical references.
Call Number
JBF 93-109
ISBN
0877572011
LCCN
89017500
OCLC
  • 20014905
  • NYPG93-B15913
Title
Focus group interviews : a reader / [edited by] Thomas J. Hayes, Carol B. Tatham.
Imprint
Chicago, Ill. : American Marketing Association, c1989.
Edition
2nd ed.
Bibliography
Includes bibliographical references.
Added Author
Hayes, Thomas J.
Tatham, Carol B.
Research Call Number
JBF 93-109
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