Research Catalog

Doing well while doing good : the marketing link between business & nonprofit causes

Title
Doing well while doing good : the marketing link between business & nonprofit causes / L. Lawrence Embley.
Author
Embley, L. Lawrence.
Publication
Englewood Cliffs, NJ : Prentice Hall, 1993.

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Details

Description
xix, 252 p. : ill.; 24 cm.
Subject
  • Social responsibility of business > United States
  • Corporations > United States > Charitable contributions
  • Corporations > Charitable contributions > United States
  • Marketing > United States
  • Nonprofit organizations > United States > Marketing
Note
  • Includes index.
Call Number
JBE 93-175
ISBN
0132198746
LCCN
92030234
OCLC
  • 26400821
  • NYPG93-B17355
Author
Embley, L. Lawrence.
Title
Doing well while doing good : the marketing link between business & nonprofit causes / L. Lawrence Embley.
Imprint
Englewood Cliffs, NJ : Prentice Hall, 1993.
Edition
1st ed.
Research Call Number
JBE 93-175
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