Research Catalog

Business-to-business advertising : a marketing management approach

Title: Business-to-business advertising : a marketing management approach / Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy.
Author: Patti, Charles H.
Publication: Lincolnwood, Ill. : NTC Business Books, c1991

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Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	JBE 93-1050	Offsite

Additional Authors

Description

xii, 286 p. : ill.; 25 cm.

Subject

Note

"Published in association with the Business and Professional Advertising Association (B/PAA)."

Bibliography (note)

Call Number

JBE 93-1050

ISBN

0844234710

LCCN

90047970

OCLC

Author

Patti, Charles H.

Title

Business-to-business advertising : a marketing management approach / Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy.

Imprint

Lincolnwood, Ill. : NTC Business Books, c1991 (1993 printing)

Bibliography

Includes bibliographical references and index.

Added Author

Hartley, Steven W.

Kennedy, Susan L.

Research Call Number

JBE 93-1050