Research Catalog

The 22 immutable laws of marketing : violate them at your own risk

Title
The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout.
Author
Ries, Al.
Publication
New York, NY : HarperBusiness, c1993.

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TextRequest in advance JBD 93-563Offsite

Details

Additional Authors
Trout, Jack.
Description
xii, 143 p. : ill.; 22 cm.
Alternative Title
Twenty-two immutable laws of marketing.
Subject
Note
  • Includes index.
Call Number
JBD 93-563
ISBN
088730592X
LCCN
92053334
OCLC
  • 26632406
  • NYPG93-B38716
Author
Ries, Al.
Title
The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout.
Imprint
New York, NY : HarperBusiness, c1993.
Edition
1st ed.
Added Author
Trout, Jack.
Added Title
Twenty-two immutable laws of marketing.
Research Call Number
JBD 93-563
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