Research Catalog
Brand marketing : building winning brand strategies that deliver value and customer satisfaction
- Title
- Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher.
- Author
- Weilbacher, William M.
- Publication
- Lincolnwood, Ill. : NTC Business Books, 1993.
Details
- Description
- xv, 210 p. : ill.; 24 cm.
- Subjects
- Note
- Includes index.
- Call Number
- JBE 93-1285
- ISBN
- 0844234761
- LCCN
- 92020338
- OCLC
- 26052736
- NYPG93-B39087
- Author
- Weilbacher, William M.
- Title
- Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher.
- Imprint
- Lincolnwood, Ill. : NTC Business Books, 1993.
- Research Call Number
- JBE 93-1285