Research Catalog
The Rise and fall of mass marketing
- Title
- The Rise and fall of mass marketing / edited by Richard Tedlow S. and Geoffrey Jones.
- Publication
- London ; New York : Routledge, 1993.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JFD 93-8074 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Description
- xii, 239 p. : ill.; 23 cm.
- Series Statement
- Comparative and international business.
- Subjects
- Note
- Papers from a conference held at the University of Reading, UK, in May 1991.
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JFD 93-8074
- ISBN
- 0415075734
- LCCN
- 92024738
- OCLC
- 26302008
- NYPG93-B39808
- Title
- The Rise and fall of mass marketing / edited by Richard Tedlow S. and Geoffrey Jones.
- Imprint
- London ; New York : Routledge, 1993.
- Series
- Comparative and international business. Modern histories series
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Tedlow, Richard S.Jones, Geoffrey.
- Research Call Number
- JFD 93-8074