Research Catalog
Advertising media planning
- Title
- Advertising media planning / Jack Z. Sissors, Lincoln Bumba.
- Author
- Sissors, Jack Zanville, 1919-
- Publication
- Lincolnwood, Ill., USA : NTC Business Books, c1993.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 93-1483 | Offsite |
Details
- Additional Authors
- Bumba, Lincoln.
- Description
- x, 485 p. : ill.; 25 cm.
- Subject
- Advertising media planning
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 93-1483
- ISBN
- 0844235083
- LCCN
- 92011405
- OCLC
- 25546413
- NYPGR25546413-B
- Author
- Sissors, Jack Zanville, 1919-
- Title
- Advertising media planning / Jack Z. Sissors, Lincoln Bumba.
- Imprint
- Lincolnwood, Ill., USA : NTC Business Books, c1993.
- Edition
- 4th ed.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Bumba, Lincoln.
- Research Call Number
- JBE 93-1483