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Transcript proceedings : addressing today's issues in copy research : new measurement approches, recall and persuasion revisited, emerging issues : ARF 6th Annual Copy Research Workshop, the New York Hilton, May 22, 1989

Title: Transcript proceedings : addressing today's issues in copy research : new measurement approches, recall and persuasion revisited, emerging issues : ARF 6th Annual Copy Research Workshop, the New York Hilton, May 22, 1989 / [Linden A. Davis, Jr., workshop chairman]..
Author: Advertising Research Foundation Copy Research Workshop (6th : 1989 : New York, N.Y.)
Publication: New York, NY : Advertising Research Foundation, c1989.

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Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	JBF 93-611	Offsite

Details

Additional Authors

Description

143 p. : ill.; 28 cm.

Alternative Title

Addressing today's issues in copy research.
Copy research.

Subjects

Advertising copy > Congresses
Advertising > Research > Congresses

Call Number

JBF 93-611

OCLC

28606473
NYPG93-B37632

Conference

Advertising Research Foundation Copy Research Workshop (6th : 1989 : New York, N.Y.)

Title

Transcript proceedings : addressing today's issues in copy research : new measurement approches, recall and persuasion revisited, emerging issues : ARF 6th Annual Copy Research Workshop, the New York Hilton, May 22, 1989 / [Linden A. Davis, Jr., workshop chairman]..

Imprint

New York, NY : Advertising Research Foundation, c1989.

Added Author

Davis, Linden A.

Advertising Research Foundation.

Added Title

Addressing today's issues in copy research.

Copy research.

Research Call Number

JBF 93-611

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