Research Catalog

Seeking customers

Title
Seeking customers / edited, with an introduction by Benson P. Shapiro and John J. Sviokla.
Publication
Boston, MA : Harvard Business School Pub., c1993.

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Details

Additional Authors
  • Shapiro, Benson P.
  • Sviokla, J. J.
Description
xviii, 343 p. : ill; 25 cm.
Series Statement
The Harvard business review book series
Uniform Title
Harvard business review.
Subjects
Note
  • Articles originally published in the Harvard business review.
  • Companion volume to: Keeping customers.
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 93-1467
ISBN
0875843328 (acid-free paper)
LCCN
92036862
OCLC
  • 26800019
  • NYPG93-B44251
Title
Seeking customers / edited, with an introduction by Benson P. Shapiro and John J. Sviokla.
Imprint
Boston, MA : Harvard Business School Pub., c1993.
Series
The Harvard business review book series
Bibliography
Includes bibliographical references and index.
Added Author
Shapiro, Benson P.
Sviokla, J. J.
Added Title
Harvard business review.
Research Call Number
JBE 93-1467
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