Research Catalog
Cases in marketing financial services
- Title
- Cases in marketing financial services / edited by Christine Ennew, Trevor Watkins and Mike Wright.
- Publication
- Oxford : Butterworth-Heinemann, 1993.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 93-2139 | Offsite |
Details
- Additional Authors
- Description
- vi, 288 p. : ill.; 24 cm.
- Series Statement
- The Marketing series (London, England).
- Subject
- Financial services industry > Case studies
- Bibliography (note)
- "Published on behalf of the Chartered Institute of Marketing."
- Includes bibliographical references (p. 280-285) and index.
- Call Number
- JBE 93-2139
- ISBN
- 0750606614 (pbk.)
- OCLC
- 28066159
- NYPG93-B49482
- Title
- Cases in marketing financial services / edited by Christine Ennew, Trevor Watkins and Mike Wright.
- Imprint
- Oxford : Butterworth-Heinemann, 1993.
- Series
- The Marketing series (London, England). Student
- Bibliography
- "Published on behalf of the Chartered Institute of Marketing."Includes bibliographical references (p. 280-285) and index.
- Added Author
- Ennew, Christine.Watkins, Trevor.Wright, Mike, 1952-2019.Chartered Institute of Marketing.
- Research Call Number
- JBE 93-2139