Research Catalog
Essentials of media planning : a marketing viewpoint
- Title
- Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
- Author
- Barban, Arnold M.
- Publication
- Lincolnwood, Ill., USA : NTC Business Books, c1993.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBF 00-975 | Offsite |
Details
- Additional Authors
- Description
- xiii, 153 p. : ill.; 26 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references.
- Call Number
- JBF 00-975
- ISBN
- 0844235237
- LCCN
- 92013907
- OCLC
- 25748374
- NYPG93-B51855
- Author
- Barban, Arnold M.
- Title
- Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
- Imprint
- Lincolnwood, Ill., USA : NTC Business Books, c1993.
- Edition
- 3rd ed.
- Bibliography
- Includes bibliographical references.
- Added Author
- Cristol, Steven M.Kopec, Frank J.
- Research Call Number
- JBF 00-975