Research Catalog
Marketing research : measurement and method : a text with cases
- Title
- Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins.
- Author
- Tull, Donald S.
- Publication
- New York : Macmillan ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1993.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | JBE 93-1789 | Offsite |
Details
- Additional Authors
- Hawkins, Del I.
- Description
- xviii, 863, [45] p. : ill.; 26 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and indexes.
- Call Number
- JBE 93-1789
- ISBN
- 0024219320
- LCCN
- 92014611 //r93
- OCLC
- 25787781
- NYPG93-B53838
- Author
- Tull, Donald S.
- Title
- Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins.
- Imprint
- New York : Macmillan ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1993.
- Edition
- 6th ed.
- Bibliography
- Includes bibliographical references and indexes.
- Added Author
- Hawkins, Del I.
- Research Call Number
- JBE 93-1789