Research Catalog
Product-country images : impact and role in international marketing
- Title
- Product-country images : impact and role in international marketing / Nicolas Papadopoulos, Louise A. Heslop, editors.
- Publication
- New York : International Business Press, c1993.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBD 93-991 | Offsite |
Details
- Additional Authors
- Description
- xxvi, 477 p. : ill.; 22 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBD 93-991
- ISBN
- 1560242361 (alk. paper)
- 156024237X (pbk. : alk. paper)
- LCCN
- 91035947
- OCLC
- 24501559
- NYPG93-B53882
- Title
- Product-country images : impact and role in international marketing / Nicolas Papadopoulos, Louise A. Heslop, editors.
- Imprint
- New York : International Business Press, c1993.
- Bibliography
- Includes bibliographical references and index.
- Indexed Term
- Country of origin.
- Added Author
- Papadopoulos, N. G. (Nicolas G.), 1946-Heslop, Louise.
- Research Call Number
- JBD 93-991