Research Catalog
Strategic marketing management cases
- Title
- Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr.
- Author
- Cravens, David W.
- Publication
- Homewood, IL : Irwin, c1993.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | JBE 93-2366 | Offsite |
Details
- Additional Authors
- Lamb, Charles W.
- Description
- xviii, 900 p. : ill.; 25 cm.
- Donor/Sponsor
- Gift of the Morgan Guaranty Trust Endowment for the Economic and Public Affairs Division
- Series Statement
- The Irwin series in marketing
- Subject
- Marketing > Case studies
- Note
- Rev. ed. of: Strategic marketing management cases and applications. 3rd ed. 1990.
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 93-2366
- ISBN
- 0256105316
- LCCN
- 92006750
- OCLC
- 25409519
- NYPG93-B62633
- Author
- Cravens, David W.
- Title
- Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr.
- Imprint
- Homewood, IL : Irwin, c1993.
- Edition
- 4th ed.
- Series
- The Irwin series in marketing
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Lamb, Charles W.Cravens, David W. Strategic marketing management cases and applications.
- Research Call Number
- JBE 93-2366