Research Catalog
Beyond branding : how savvy marketers build brand equity to create products and open new markets
- Title
- Beyond branding : how savvy marketers build brand equity to create products and open new markets / Joe Marconi.
- Author
- Marconi, Joe.
- Publication
- Chicago, Ill. : Probus Pub., c1993.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 93-2408 | Offsite |
Details
- Description
- xvi, 213 p. : ill.; 24 cm.
- Donor/Sponsor
- Gift of the Morgan Guaranty Trust Endowment for the Economic and Public Affairs Division
- Subjects
- Note
- Includes index.
- Bibliography (note)
- Bibliography: p. 201-203.
- Call Number
- JBE 93-2408
- ISBN
- 1557384282
- OCLC
- 28873477
- NYPGR28873477-B
- Author
- Marconi, Joe.
- Title
- Beyond branding : how savvy marketers build brand equity to create products and open new markets / Joe Marconi.
- Imprint
- Chicago, Ill. : Probus Pub., c1993.
- Bibliography
- Bibliography: p. 201-203.
- Research Call Number
- JBE 93-2408