Research Catalog

Great advertising campaigns : how they achieve both creative and business objectives

Title: Great advertising campaigns : how they achieve both creative and business objectives / Nicholas Ind.
Author: Ind, Nicholas.
Publication: London : kogan Page, 1993.

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Description

223 p. : ill.; 25 cm.

Subjects

Bibliography (note)

Call Number

JBE 93-2752

ISBN

0749405368

OCLC

Author

Ind, Nicholas.

Title

Great advertising campaigns : how they achieve both creative and business objectives / Nicholas Ind.

Imprint

London : kogan Page, 1993.

Bibliography

Includes bibliographical references (p. [219]) and index.

Research Call Number

JBE 93-2752