Research Catalog
International marketing communications
- Title
- International marketing communications / Tom Griffin.
- Author
- Griffin, Tom, 1928-
- Publication
- Oxford [England] ; Boston : Butterworth-Heinemann, 1993.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 93-2571 | Offsite |
Details
- Description
- xiv, 456 p. : ill.; 23 cm.
- Donor/Sponsor
- Gift of the Morgan Guaranty Trust Endowment for the Economic and Public Affairs Division
- Series Statement
- The Marketing series
- Uniform Title
- Marketing series (London, England)
- Subject
- Note
- "Published on behalf of the Chartered Institute of Marketing."
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 93-2571
- ISBN
- 0750605529
- LCCN
- 93006984
- OCLC
- 27937996
- NYPG93-B71213
- Author
- Griffin, Tom, 1928-
- Title
- International marketing communications / Tom Griffin.
- Imprint
- Oxford [England] ; Boston : Butterworth-Heinemann, 1993.
- Series
- The Marketing seriesMarketing series (London, England)
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBE 93-2571