Research Catalog

The one to one future : building relationships one customer at a time

Title
The one to one future : building relationships one customer at a time / Don Peppers and Martha Rogers.
Author
Peppers, Don.
Publication
New York : Doubleday, c1993.

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StatusFormatAccessCall NumberItem Location
TextUse in library JFC 93-3251Schwarzman Building - General Research Room 315

Details

Additional Authors
Rogers, Martha, Ph.D.
Description
xviii, 443 p.; 19 cm.
Alternative Title
1:1 future.
Subject
  • Market segmentation
  • Sales promotion
  • Consumers' preferences
  • Customer relations
Note
  • "A Currency book"--T.p. verso.
Bibliography (note)
  • Includes bibliographical references (p. [395]-431) and index.
Call Number
JFC 93-3251
ISBN
0385425287
LCCN
93021615
OCLC
  • 28374257
  • NYPG93-B74586
Author
Peppers, Don.
Title
The one to one future : building relationships one customer at a time / Don Peppers and Martha Rogers.
Imprint
New York : Doubleday, c1993.
Edition
1st ed.
Bibliography
Includes bibliographical references (p. [395]-431) and index.
Added Author
Rogers, Martha, Ph.D.
Added Title
1:1 future.
Research Call Number
JFC 93-3251
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