Research Catalog

NTC's dictionary of advertising

Title
NTC's dictionary of advertising / Jack G. Wiechmann.
Author
Wiechmann, Jack G.
Publication
Lincolnwood, Ill., USA : National Textbook Co., c1993.

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TextRequest in advance JBE 00-1785Offsite

Details

Additional Authors
Urdang, Laurence.
Description
ix, 222 p.; 24 cm.
Uniform Title
Dictionary of advertising terms.
Alternative Title
Dictionary of advertising.
Subject
Advertising > Dictionaries
Note
  • Rev. ed. of: Dictionary of advertising terms.1st ed. 1977.
  • "First edition edited by Laurence Urdang."
Call Number
JBE 00-1785
ISBN
0844234869
LCCN
91029459
OCLC
  • 24320973
  • NYPG93-B76768
Author
Wiechmann, Jack G.
Title
NTC's dictionary of advertising / Jack G. Wiechmann.
Imprint
Lincolnwood, Ill., USA : National Textbook Co., c1993.
Edition
2nd ed.
Added Author
Urdang, Laurence.
Added Title
Dictionary of advertising terms.
Dictionary of advertising.
Research Call Number
JBE 00-1785
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