Research Catalog

Advances in consumer marketing

Title: Advances in consumer marketing / edited by Mark Jenkins and Simon Knox.
Publication: London : Kogan Page, 1994.

Additional Authors

Description

220 p. : ill.; 24 cm.

Series Statement

Cranfield management research series

Subject

Bibliography (note)

Call Number

JBE 96-1166

ISBN

LCCN

gb 94047735

OCLC

30778773

Title

Advances in consumer marketing / edited by Mark Jenkins and Simon Knox.

Imprint

London : Kogan Page, 1994.

Series

Cranfield management research series

Bibliography

Includes bibliographical references and index.

Indexed Term

Marketing

Added Author

Jenkins, Mark, 1959-

Knox, Simon.

Cranfield School of Management.

Research Call Number

JBE 96-1166