Research Catalog
Branding in action : cases and strategies for profitable brand management
- Title
- Branding in action : cases and strategies for profitable brand management / Graham Hankinson and Philippa Cowking.
- Author
- Hankinson, Graham, 1947-
- Publication
- London ; New York : McGraw-Hill, c1993.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 93-3028 | Offsite |
Details
- Additional Authors
- Cowking, Philippa, 1947-
- Description
- xiv, 226 p. : ill.; 23 cm.
- Series Statement
- McGraw-Hill marketing for professionals series
- Uniform Title
- McGraw-Hill marketing for professionals.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 93-3028
- ISBN
- 0077078128
- LCCN
- 93026441
- OCLC
- 28376955
- NYPG94-B3574
- Author
- Hankinson, Graham, 1947-
- Title
- Branding in action : cases and strategies for profitable brand management / Graham Hankinson and Philippa Cowking.
- Imprint
- London ; New York : McGraw-Hill, c1993.
- Series
- McGraw-Hill marketing for professionals seriesMcGraw-Hill marketing for professionals.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Cowking, Philippa, 1947-
- Research Call Number
- JBE 93-3028