Research Catalog
Marketing communications : an integrated approach
- Title
- Marketing communications : an integrated approach / P.R. Smith.
- Author
- Smith, P. R.
- Publication
- London : Kogan Page, 1993.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 94-109 | Offsite |
Details
- Description
- 403 p. : ill.; 24 cm.
- Donor/Sponsor
- Gift of the Morgan Guaranty Trust Endowment for the Economic and Public Affairs Division
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 94-109
- ISBN
- 0749407751
- OCLC
- 29072318
- 29663540
- NYPGR29663540-B
- Author
- Smith, P. R.
- Title
- Marketing communications : an integrated approach / P.R. Smith.
- Imprint
- London : Kogan Page, 1993.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBE 94-109