Research Catalog
Lifestyle and event marketing : building the new customer partnership
- Title
- Lifestyle and event marketing : building the new customer partnership / Alfred L. Schreiber, with Barry Lenson.
- Author
- Schreiber, Alfred L.
- Publication
- New York : McGraw-Hill, c1994.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 94-592 | Offsite |
Details
- Additional Authors
- Lenson, Barry.
- Description
- xvi, 263 p.; 24 cm.
- Alternative Title
- Lifestyle & event marketing.
- Subjects
- Note
- Spine title: Lifestyle & event marketing.
- Bibliography (note)
- Includes bibliographical references (p. 249-258) and index.
- Call Number
- JBE 94-592
- ISBN
- 0070561532 (acid-free, recycyled paper)
- LCCN
- 93040818
- OCLC
- 29255822
- NYPG94-B19595
- Author
- Schreiber, Alfred L.
- Title
- Lifestyle and event marketing : building the new customer partnership / Alfred L. Schreiber, with Barry Lenson.
- Imprint
- New York : McGraw-Hill, c1994.
- Bibliography
- Includes bibliographical references (p. 249-258) and index.
- Added Author
- Lenson, Barry.
- Added Title
- Lifestyle & event marketing.
- Research Call Number
- JBE 94-592