Research Catalog

The Marketing information revolution

Title: The Marketing information revolution / edited by Robert C. Blattberg, Rashi Glazer, John D.C. Little.
Publication: Boston, Mass. : Harvard Business School Press, c1994.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	JBE 94-724	Offsite
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	JBE 00-595	Offsite

Additional Authors

Description

vi, 373 p. : ill.; 25 cm.

Subject

Bibliography (note)

Contents

Marketing in the information revolution / Robert C. Blattberg and Rashi Glazer -- Point-of-sale data in consumer goods marketing : transforming the art of marketing into the science of marketing / David Ing and Andrew A. Mitchell -- Consumer transaction databases : present status and prospects / John Deighton, Don Peppers, and Martha Rogers -- The evolution of decision support systems and databases in consumer goods marketing / David Ing -- Expert systems for scanner data in practice / John Schmitz -- Generating, managing, and communicating insights / John M. McCann -- Modeling market response in large customer panels / John D.C. Little -- Large-scale databases : the new marketing challenge / Robert C. Blattberg , Byung-Do Kim, and Jianming Ye -- Artificial intelligence for designing marketing decision-making tools / Raymond R. Burke.
Marketing decision support systems in transition / Lakshmi Mohan and William K. Holstein -- Experts and models in combination / Stephen J. Hoch -- Harnessing the marketing information revolution : toward the market-driven learning organization / George Day and Rashi Glazer -- Identifying the legal and ethical risks and costs of using new information technologies to support marketing programs / Paul N. Bloom, Robert Adler, and George R. Milne -- Marketing information technologies in Japan / Hotaka Katahira and Shigeru Yagi -- Managing the information-intensive firm of 2001 / Stephan H. Haeckel.

Call Number

JBE 94-724

ISBN

LCCN

93015849 //r95

OCLC

28063613

Title

The Marketing information revolution / edited by Robert C. Blattberg, Rashi Glazer, John D.C. Little.

Imprint

Boston, Mass. : Harvard Business School Press, c1994.

Bibliography

Includes bibliographical references and index.

Added Author

Blattberg, Robert C., 1942-

Glazer, Rashi.

Little, John D. C.

Research Call Number

JBE 94-724

JBE 00-595