Research Catalog
Hispanic market handbook : the definitive source for reaching this lucrative segment of American consumers
- Title
- Hispanic market handbook : the definitive source for reaching this lucrative segment of American consumers / M. Isabel Valdés & Marta H. Seoane ; forewords by Michael J. Naples and Ennio Quevedo-García.
- Author
- Valdés, M. Isabel.
- Publication
- New York, N.Y. : Gale Research, c1995.
Items in the Library & Off-site
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7 Items
| Status | Vol/Date | Format | Access | Call Number | Item Location |
|---|---|---|---|---|---|
Not available - Please for assistance. | No. 1 | Text | Use in library | JBE 04-1226 | Schwarzman Building - Main Reading Room 315 |
Not available - Please for assistance. | Text | Use in library | JBE 04-1226 | Schwarzman Building - Main Reading Room 315 | |
Not available - Please for assistance. | Text | Use in library | JBE 04-1226 | Schwarzman Building - Main Reading Room 315 | |
Not available - Please for assistance. | Text | Use in library | JBE 04-1226 | Schwarzman Building - Main Reading Room 315 | |
Not available - Please for assistance. | Text | Use in library | JBE 04-1226 | Schwarzman Building - Main Reading Room 315 | |
Not available - Please for assistance. | Text | Use in library | JBE 04-1226 | Schwarzman Building - Main Reading Room 315 | |
Not available - Please for assistance. | Text | Request in advance | JBE 04-1226 | Offsite |
Holdings
- Location
- Schwarzman Building - Main Reading Room 315
- Call Number
- JBE 04-1226
- Library Has
- 1-
- Notes
- IRREGULAR
Details
- Additional Authors
- Seoane, Marta H.
- Description
- xx, 488 p. : ill.; 25 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Identifying the Hispanic consumer -- Hispanic demographics and trends -- Hispanics as consumers -- Culture and the Hispanic consumer -- Language and the Hispanic consumer -- Hispanic media in the U.S. -- Reaching Hispanics -- Market research -- Principles in action : case studies.
- Call Number
- JBE 04-1226
- ISBN
- 9780810385009 (acid-free paper)
- 0810385007 (acid-free paper)
- LCCN
- 95003268 //r95
- OCLC
- 31970893
- Author
- Valdés, M. Isabel.
- Title
- Hispanic market handbook : the definitive source for reaching this lucrative segment of American consumers / M. Isabel Valdés & Marta H. Seoane ; forewords by Michael J. Naples and Ennio Quevedo-García.
- Imprint
- New York, N.Y. : Gale Research, c1995.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Seoane, Marta H.
- Research Call Number
- JBE 04-1226