Research Catalog

Marketing exchange relationships, transactions, and their media

Title
Marketing exchange relationships, transactions, and their media / edited by Franklin S. Houston.
Publication
Westport, Conn. : Quorum, 1994.

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Details

Additional Authors
Houston, Franklin S.
Description
xiii, 319 p. : ill.; 25 cm.
Subject
  • Marketing > Management
  • Exchange
  • Communication in marketing
Bibliography (note)
  • Includes bibliographical references (p. [267]-302) and index.
Call Number
JBE 94-906
ISBN
0899308090 (alk. paper)
LCCN
93014126
OCLC
  • 28218615
  • NYPGR28218615-B
Title
Marketing exchange relationships, transactions, and their media / edited by Franklin S. Houston.
Imprint
Westport, Conn. : Quorum, 1994.
Bibliography
Includes bibliographical references (p. [267]-302) and index.
Added Author
Houston, Franklin S.
Research Call Number
JBE 94-906
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