Research Catalog

Research traditions in marketing

Title: Research traditions in marketing / edited by Gilles Laurent, Gary L. Lilien, Bernard Pras.
Publication: Boston : Kluwer Academic Publishers, c1994.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	JBE 94-1969	Offsite

Additional Authors

Description

xxii, 442 p. : ill.; 24 cm.

Series Statement

International series in quantitative marketing

Subjects

Note

Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management.

Bibliography (note)

Call Number

JBE 94-1969

ISBN

0792393880 (acid-free paper)

LCCN

93014432

OCLC

Title

Research traditions in marketing / edited by Gilles Laurent, Gary L. Lilien, Bernard Pras.

Imprint

Boston : Kluwer Academic Publishers, c1994.

Series

International series in quantitative marketing

Bibliography

Includes bibliographical references.

Added Author

Laurent, Gilles.

Lilien, Gary L., 1946-

Pras, Bernard.

European Institute for Advanced Studies in Management.

Research Call Number

JBE 94-1969