Research Catalog

Marketing financial services

Title
Marketing financial services / edited by Christine Ennew, Trevor Watkins, and Mike Wright.
Publication
Jordan Hill, Oxford : Published on behalf of the Chartered Institute of Marketing [by] Butterworth Heinemann, 1990

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Details

Additional Authors
  • Ennew, Christine.
  • Watkins, Trevor.
  • Wright, Mike, 1952-2019.
  • Chartered Institute of Marketing.
Description
xvii, 244 p. : ill.; 24 cm.
Series Statement
The Marketing series. Student
Uniform Title
  • Marketing series (London, England)
  • Marketing series (London, England). Student.
Subject
  • Financial services industry > Great Britain
  • Bank marketing > Great Britain
  • Financial institutions > Great Britain > Marketing
  • Advertising > Financial services industry > Great Britain
Bibliography (note)
  • Includes bibliographical references (p. 236-242) and index.
Call Number
JBE 95-639
ISBN
0750604131
OCLC
32138006
Title
Marketing financial services / edited by Christine Ennew, Trevor Watkins, and Mike Wright.
Imprint
Jordan Hill, Oxford : Published on behalf of the Chartered Institute of Marketing [by] Butterworth Heinemann, 1990 (1993 printing)
Series
The Marketing series. Student
Marketing series (London, England)
Marketing series (London, England). Student.
Bibliography
Includes bibliographical references (p. 236-242) and index.
Added Author
Ennew, Christine.
Watkins, Trevor.
Wright, Mike, 1952-2019.
Chartered Institute of Marketing.
Research Call Number
JBE 95-639
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