Research Catalog

European casebook on managing industrial and business-to-business marketing

Title: European casebook on managing industrial and business-to-business marketing / edited by Per V. Jenster.
Publication: New York : Prentice Hall, 1994.

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Additional Authors

Description

xxvii, 444 p.

Series Statement

The European casebook series on management

Uniform Title

European casebook series in management.

Subject

Note

"The present volume ... composed mainly of cases written by faculty at the International Institute for Management Development (IMD International) Lausanne, Switzerland"--CIP galley.

Bibliography (note)

Call Number

JBE 95-71

ISBN

0130971480

LCCN

94029720

OCLC

30913199

Title

European casebook on managing industrial and business-to-business marketing / edited by Per V. Jenster.

Imprint

New York : Prentice Hall, 1994.

Series

The European casebook series on management

European casebook series in management.

Bibliography

Includes bibliographical references.

Added Author

Jenster, Per V.

IMD International (Institute)

Research Call Number

JBE 95-71