Research Catalog
The power of industrial brands : an effective route to competitive advantage
- Title
- The power of industrial brands : an effective route to competitive advantage / Paul Hague and Peter Jackson.
- Author
- Hague, Paul N.
- Publication
- London ; New York : McGraw-Hill, c1994.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 94-2682 | Offsite |
Details
- Additional Authors
- Jackson, Peter, 1942-
- Description
- xiii, 178 p. : ill.; 23 cm.
- Series Statement
- McGraw-Hill marketing for professionals series
- Uniform Title
- McGraw-Hill marketing for professionals.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [173]-174) and index.
- Call Number
- JBE 94-2682
- ISBN
- 007707839X
- LCCN
- 94021099
- OCLC
- 30663951
- Author
- Hague, Paul N.
- Title
- The power of industrial brands : an effective route to competitive advantage / Paul Hague and Peter Jackson.
- Imprint
- London ; New York : McGraw-Hill, c1994.
- Series
- McGraw-Hill marketing for professionals seriesMcGraw-Hill marketing for professionals.
- Bibliography
- Includes bibliographical references (p. [173]-174) and index.
- Added Author
- Jackson, Peter, 1942-
- Research Call Number
- JBE 94-2682