Research Catalog

Lifestyle and event marketing : building the new customer partnership

Title
Lifestyle and event marketing : building the new customer partnership / Alfred L. Schreiber, with Barry Lenson.
Author
Schreiber, Alfred L.
Publication
New York : McGraw-Hill, c1994.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
TextRequest in advance JBE 94-1677Offsite

Details

Additional Authors
Lenson, Barry.
Description
xvi, 263 p.; 24 cm.
Alternative Title
Lifestyle & event marketing.
Subject
  • Corporations > Public relations > United States
  • Issues management > United States
  • Advocacy advertising > United States
  • Corporate sponsorship > United States
  • Customer relations > United States
  • Business Public relations
  • United States
Note
  • Spine title: Lifestyle & event marketing.
Bibliography (note)
  • Includes bibliographical references (p. 249-258) and index.
Call Number
JBE 94-1677
ISBN
0070561532 (acid-free, recycyled paper)
LCCN
93040818
OCLC
  • 29255822
  • NYPGR29255822-B
Author
Schreiber, Alfred L.
Title
Lifestyle and event marketing : building the new customer partnership / Alfred L. Schreiber, with Barry Lenson.
Imprint
New York : McGraw-Hill, c1994.
Bibliography
Includes bibliographical references (p. 249-258) and index.
Indexed Term
Business Public relations
United States
Added Author
Lenson, Barry.
Added Title
Lifestyle & event marketing.
Research Call Number
JBE 94-1677
View in Legacy Catalog