Research Catalog

TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products

Title
TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products / Chuck Pettis.
Author
Pettis, Chuck, 1948-
Publication
New York : AMACOM, c1995.

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Details

Description
xiii, 222 p. : ill.; 24 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 02-426
ISBN
0814402437
LCCN
94031044
OCLC
31011989
Author
Pettis, Chuck, 1948-
Title
TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products / Chuck Pettis.
Imprint
New York : AMACOM, c1995.
Bibliography
Includes bibliographical references and index.
Research Call Number
JBE 02-426
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