Research Catalog
Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world
- Title
- Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world / Frederick Allen.
- Author
- Allen, Frederick, 1948-
- Publication
- New York, NY : HarperBusinesss, c1994.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 94-1907 | Offsite |
Details
- Description
- xii, 500 p., [32] p. of plates : ill.; 25 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. [473]-476) and index.
- Call Number
- JBE 94-1907
- ISBN
- 0887306721
- LCCN
- 94010397
- OCLC
- 30109538
- NYPG94-B37185
- Author
- Allen, Frederick, 1948-
- Title
- Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world / Frederick Allen.
- Imprint
- New York, NY : HarperBusinesss, c1994.
- Edition
- 1st ed.
- Bibliography
- Includes bibliographical references (p. [473]-476) and index.
- Research Call Number
- JBE 94-1907