Research Catalog

Quality assurance in marketing : setting action standards for better results

Title
Quality assurance in marketing : setting action standards for better results / Keith Sparling.
Author
Sparling, Keith.
Publication
London ; New York : McGraw-Hill, c1994.

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Details

Description
xiv, 375 p. : ill.; 24 cm.
Series Statement
McGraw-Hill marketing for professionals series
Uniform Title
McGraw-Hill marketing for professionals.
Subject
  • Marketing > Quality control
  • Quality assurance
Note
  • Includes index.
Call Number
JBE 94-2037
ISBN
0077078764
LCCN
94004258
OCLC
  • 29909306
  • NYPGR29909306-B
Author
Sparling, Keith.
Title
Quality assurance in marketing : setting action standards for better results / Keith Sparling.
Imprint
London ; New York : McGraw-Hill, c1994.
Series
McGraw-Hill marketing for professionals series
McGraw-Hill marketing for professionals.
Research Call Number
JBE 94-2037
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