Research Catalog
Quality assurance in marketing : setting action standards for better results
- Title
- Quality assurance in marketing : setting action standards for better results / Keith Sparling.
- Author
- Sparling, Keith.
- Publication
- London ; New York : McGraw-Hill, c1994.
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | JBE 94-2037 | Offsite |
Details
- Description
- xiv, 375 p. : ill.; 24 cm.
- Series Statement
- McGraw-Hill marketing for professionals series
- Uniform Title
- McGraw-Hill marketing for professionals.
- Subject
- Note
- Includes index.
- Call Number
- JBE 94-2037
- ISBN
- 0077078764
- LCCN
- 94004258
- OCLC
- 29909306
- NYPGR29909306-B
- Author
- Sparling, Keith.
- Title
- Quality assurance in marketing : setting action standards for better results / Keith Sparling.
- Imprint
- London ; New York : McGraw-Hill, c1994.
- Series
- McGraw-Hill marketing for professionals seriesMcGraw-Hill marketing for professionals.
- Research Call Number
- JBE 94-2037