Research Catalog
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
- Title
- Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij.
- Author
- Mooij, Marieke K. de, 1943-
- Publication
- New York : Prentice Hall, 1994.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 94-2487 | Offsite |
Details
- Description
- xxii, 570 p. : ill.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 94-2487
- ISBN
- 0132885980
- LCCN
- 93047407
- OCLC
- 29549182
- Author
- Mooij, Marieke K. de, 1943-
- Title
- Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij.
- Imprint
- New York : Prentice Hall, 1994.
- Edition
- 2nd ed.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBE 94-2487