Research Catalog

The power of relationship marketing : how to keep customers for life

Title
The power of relationship marketing : how to keep customers for life / Tony Cram.
Author
Cram, Tony.
Publication
London : Financial Times/Pitman, 1994.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBE 08-749Schwarzman Building - General Research Room 315

Details

Description
ix, 254 p. : ill.; 24 cm.
Alternative Title
  • Relationship marketing
  • How to keeping customers for life
Subjects
Note
  • Includes index.
Call Number
JBE 08-749
ISBN
0273609076
OCLC
31916720
Author
Cram, Tony.
Title
The power of relationship marketing : how to keep customers for life / Tony Cram.
Imprint
London : Financial Times/Pitman, 1994.
Research Call Number
JBE 08-749
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