Research Catalog

Direct response television : the authoritative guide

Title
Direct response television : the authoritative guide / Frank R. Brady, J. Angel Vasquez.
Author
Brady, Frank R.
Publication
Lincolnwood, Ill., USA : NTC Business Books, c1995.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBE 07-897Schwarzman Building - General Research Room 315

Details

Additional Authors
Vasquez, John Angel.
Description
xv, 287 p. : ill.; 25 cm.
Subject
  • Television advertising
  • Television > Production and direction
  • Advertising media planning
Bibliography (note)
  • Includes bibliographical references (p. 207-208) and index.
Call Number
JBE 07-897
ISBN
0844235482 (recyclable paper)
LCCN
94017786 //r95
OCLC
30544361
Author
Brady, Frank R.
Title
Direct response television : the authoritative guide / Frank R. Brady, J. Angel Vasquez.
Imprint
Lincolnwood, Ill., USA : NTC Business Books, c1995.
Bibliography
Includes bibliographical references (p. 207-208) and index.
Added Author
Vasquez, John Angel.
Research Call Number
JBE 07-897
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