Research Catalog

Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping and more

Title: Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping and more / Alvin Eicoff.
Author: Eicoff, Alvin.
Publication: Lincolnwood, Ill. : NTC Business Books, c1995.

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Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	JBE 95-1563	Offsite

Description

viii, 233 p. : ill., maps; 24 cm.

Subjects

Bibliography (note)

Call Number

JBE 95-1563

ISBN

0844235180

LCCN

94039786

OCLC

31409308

Author

Eicoff, Alvin.

Title

Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping and more / Alvin Eicoff.

Imprint

Lincolnwood, Ill. : NTC Business Books, c1995.

Bibliography

Includes bibliographical references and index.

Research Call Number

JBE 95-1563