Research Catalog

The media handbook

Title
The media handbook / Helen Katz.
Author
Katz, Helen E.
Publication
Lincolnwood, Ill. : NTC Business Books, c1995.

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Details

Description
xiv, 163 p. : ill.; 24 cm.
Subject
  • Advertising media planning
  • Mass media and business
  • Marketing channels
Bibliography (note)
  • Includes bibliographical references (p. 158) and index.
Call Number
JBE 00-1961
ISBN
0844235164
LCCN
94023760
OCLC
31435469
Author
Katz, Helen E.
Title
The media handbook / Helen Katz.
Imprint
Lincolnwood, Ill. : NTC Business Books, c1995.
Bibliography
Includes bibliographical references (p. 158) and index.
Research Call Number
JBE 00-1961
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