Research Catalog
Consumer behaviour : behavioural aspects of marketing
- Title
- Consumer behaviour : behavioural aspects of marketing / Chris Rice.
- Author
- Rice, Chris.
- Publication
- Oxford ; Boston : Butterworth-Heinemann, 1993.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 95-354 | Offsite |
Details
- Additional Authors
- Chartered Institute of Marketing.
- Description
- viii, 414 p. : ill.; 23 cm.
- Series Statement
- Marketing series (London, England).
- Subjects
- Note
- "Published on behalf of the Chartered Institute of Marketing."
- Bibliography (note)
- Includes bibliographical references and indexes.
- Call Number
- JBE 95-354
- ISBN
- 0750605499
- LCCN
- 93232078 //r95
- OCLC
- 29252565
- Author
- Rice, Chris.
- Title
- Consumer behaviour : behavioural aspects of marketing / Chris Rice.
- Imprint
- Oxford ; Boston : Butterworth-Heinemann, 1993.
- Series
- Marketing series (London, England). Student
- Bibliography
- Includes bibliographical references and indexes.
- Added Author
- Chartered Institute of Marketing.
- Research Call Number
- JBE 95-354