Research Catalog

Competing through services : strategy and implementation : cases and text

Title
Competing through services : strategy and implementation : cases and text / Sandra Vandermerwe and Christopher Lovelock with Marika Taishoff.
Author
Vandermerwe, Sandra.
Publication
New York : Prentice Hall, 1994.

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TextRequest in advance JBE 95-866Offsite

Details

Additional Authors
  • Lovelock, Christopher H.
  • Taishoff, Marika Natasha, 1955-
Description
xxviii, 452 p. : ill.; 24 cm.
Series Statement
European casebook series in management
Subject
Production management
Call Number
JBE 95-866
ISBN
0130971308 (pbk.)
LCCN
gb 94030843
OCLC
30439184
Author
Vandermerwe, Sandra.
Title
Competing through services : strategy and implementation : cases and text / Sandra Vandermerwe and Christopher Lovelock with Marika Taishoff.
Imprint
New York : Prentice Hall, 1994.
Series
European casebook series in management
Added Author
Lovelock, Christopher H.
Taishoff, Marika Natasha, 1955-
Research Call Number
JBE 95-866
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