Research Catalog
Power-packed direct mail : how to get more leads and sales by mail
- Title
- Power-packed direct mail : how to get more leads and sales by mail / Robert W. Bly.
- Author
- Bly, Robert W.
- Publication
- New York : H. Holt, 1995.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBD 11-135 | Schwarzman Building - General Research Room 315 |
Details
- Description
- xviii, 349 p. : ill.; 22 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Getting started in direct mail -- Planning : the professional approach -- Offers -- Finding and using mailing lists -- How to write direct mail copy that sells -- How to design and produce effective direct mail packages -- Using direct mail to generate sales leads -- Using direct mail to generate mail order sales -- Testing -- Sales letters -- Direct mail brochures -- Order forms, reply cards, and business reply envelopes -- Profits from postcard decks -- Self-mailers.
- Call Number
- JBD 11-135
- ISBN
- 0805035052 (acid-free paper)
- LCCN
- 94032821
- OCLC
- 30975717
- Author
- Bly, Robert W.
- Title
- Power-packed direct mail : how to get more leads and sales by mail / Robert W. Bly.
- Imprint
- New York : H. Holt, 1995.
- Edition
- 1st ed.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBD 11-135