Research Catalog

International consumer behavior : its impact on marketing strategy development

Title: International consumer behavior : its impact on marketing strategy development / A. Coskun Samli.
Author: Samli, A. Coskun.
Publication: Westport, Conn. : Quorum Books, 1995.

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Description

xviii, 186 p. : ill.; 24 cm.

Subjects

Bibliography (note)

Call Number

JBE 95-1403

ISBN

089930883X (alk. paper)

LCCN

94028002

OCLC

30895193

Author

Samli, A. Coskun.

Title

International consumer behavior : its impact on marketing strategy development / A. Coskun Samli.

Imprint

Westport, Conn. : Quorum Books, 1995.

Bibliography

Includes bibliographical references (p. [177]-181) and index.

Research Call Number

JBE 95-1403