Research Catalog
Marketing communications : frameworks, theories, and applications
- Title
- Marketing communications : frameworks, theories, and applications / Chris Fill.
- Author
- Fill, Chris.
- Publication
- London ; New York : Prentice Hall, 1995.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 95-1482 | Offsite |
Details
- Description
- xx, 515 p. : ill.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and indexes.
- Call Number
- JBE 95-1482
- ISBN
- 0131509624
- LCCN
- 94038455
- OCLC
- 31377210
- Author
- Fill, Chris.
- Title
- Marketing communications : frameworks, theories, and applications / Chris Fill.
- Imprint
- London ; New York : Prentice Hall, 1995.
- Bibliography
- Includes bibliographical references and indexes.
- Research Call Number
- JBE 95-1482