Research Catalog

Blunders in international business

Title
Blunders in international business / David A. Ricks.
Author
Ricks, David A.
Publication
Cambridge, Mass., USA : Blackwell Business, 1993.

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Details

Description
ix, 172 p.; 22 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. [161]-164) and indexes.
Contents
Introduction -- Production -- Names -- Marketing -- Translation -- Management -- Strategic management -- Other areas of international business -- Lessons learned.
Call Number
JBD 95-1100
ISBN
1557864144
LCCN
92033483
OCLC
26858112
Author
Ricks, David A.
Title
Blunders in international business / David A. Ricks.
Imprint
Cambridge, Mass., USA : Blackwell Business, 1993.
Bibliography
Includes bibliographical references (p. [161]-164) and indexes.
Indexed Term
International business Management
Research Call Number
JBD 95-1100
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