Research Catalog
Introduction to advertising media : research, planning, and buying
- Title
- Introduction to advertising media : research, planning, and buying / Jim Surmanek.
- Author
- Surmanek, Jim.
- Publication
- Lincolnwood, Ill., USA : NTC Business Books, c1993.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 95-1363 | Offsite |
Details
- Description
- xvii, 357 p. : ill.; 24 cm.
- Alternative Title
- Advertising media
- Subject
- Advertising media planning
- Note
- Includes index.
- Call Number
- JBE 95-1363
- ISBN
- 0844235458
- LCCN
- 92009134
- OCLC
- 25509325
- Author
- Surmanek, Jim.
- Title
- Introduction to advertising media : research, planning, and buying / Jim Surmanek.
- Imprint
- Lincolnwood, Ill., USA : NTC Business Books, c1993.
- Research Call Number
- JBE 95-1363