Research Catalog

Basic marketing management

Title
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons.
Author
Dalrymple, Douglas J.
Publication
New York : Wiley, c1995.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBE 08-961Schwarzman Building - General Research Room 315

Details

Additional Authors
Parsons, Leonard J.
Description
xii, 457, I9, P1 p. : ill.; 24 cm.
Subject
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 08-961
ISBN
047158603X (paper : acid-free paper)
LCCN
94026246
OCLC
30668283
Author
Dalrymple, Douglas J.
Title
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons.
Imprint
New York : Wiley, c1995.
Bibliography
Includes bibliographical references and index.
Added Author
Parsons, Leonard J.
Research Call Number
JBE 08-961
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