Research Catalog
The real power of brands : making brands work for competitive advantage
- Title
- The real power of brands : making brands work for competitive advantage / Stuart Crainer.
- Author
- Crainer, Stuart.
- Publication
- London : FT Pitman, 1995.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 95-2302 | Offsite |
Details
- Description
- viii, 214 p. : ill.; 25 cm.
- Subjects
- Note
- "The Financial Times/Pitman Publishing Series"--Jacket.
- Bibliography (note)
- Includes bibliographical references (p. [206]) and index.
- Call Number
- JBE 95-2302
- ISBN
- 0273613790
- OCLC
- 33382114
- Author
- Crainer, Stuart.
- Title
- The real power of brands : making brands work for competitive advantage / Stuart Crainer.
- Imprint
- London : FT Pitman, 1995.
- Bibliography
- Includes bibliographical references (p. [206]) and index.
- Research Call Number
- JBE 95-2302