Research Catalog

Election campaigning : the new marketing of politics

Title
Election campaigning : the new marketing of politics / Dennis Kavanagh.
Author
Kavanagh, Dennis.
Publication
Oxford [England] ; Cambridge, Mass. : Blackwell, 1995.

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StatusFormatAccessCall NumberItem Location
TextUse in library JFE 95-18852Schwarzman Building - Main Reading Room 315

Details

Description
ix, 272 p. : ill.; 23 cm.
Subject
  • Political campaigns > Great Britain
  • Communication in politics > Great Britain
  • Advertising, Political > Great Britain
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JFE 95-18852
ISBN
  • 0631198091 (acid-free paper)
  • 0631198113 (pbk. : acid-free paper)
LCCN
94048275
OCLC
31754377
Author
Kavanagh, Dennis.
Title
Election campaigning : the new marketing of politics / Dennis Kavanagh.
Imprint
Oxford [England] ; Cambridge, Mass. : Blackwell, 1995.
Bibliography
Includes bibliographical references and index.
Research Call Number
JFE 95-18852
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